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Loops alternative (2026): contact pricing, lifecycle workflows and replies

Which is better, Shipmail or Loops?

Loops is an email platform for software companies, priced by subscribed contacts with unlimited sends: free up to 1,000 contacts and 4,000 sends a month, then $49 a month for 5,000 contacts. Shipmail prices by send, from $4 a month with 3,000 transactional emails and 10,000 newsletter sends, mailboxes included. Stay on Loops for event-triggered workflows or heavy sending to a small list. Pick Shipmail when replies need a person.

  • Priced by sends, with no subscriber limit, instead of by contacts
  • Replies land in a shared mailbox with assignment and internal notes
  • Mailboxes, newsletters and transactional email on one plan
Start a 14-day trialSee pricing

By Julien Coulaud · Published November 12, 2026 · 4 min read

Price per monthVerified Nov 12, 2026

5,000 subscribers, a weekly newsletter and 10,000 transactional emails

Shipmail

$9/mo

Pro

Loops

$49/mo

Growth

Shipmail costs $40 less a month here.

  • 1,000 subscribers, 2 newsletters and 2,000 transactional emails a month

    Shipmail: $4/month (Solo)

    Loops: $0/month (Free) (cheaper)

  • 5,000 subscribers, a weekly newsletter and 10,000 transactional emails

    Shipmail: $9/month (Pro) (cheaper)

    Loops: $49/month (Growth)

  • 10,000 subscribers, a weekly newsletter and 30,000 transactional emails

    Shipmail: $29/month (Team) (cheaper)

    Loops: $99/month (Growth)

ShipmailvsLoops

Compare the buying factors first, then use the sourced pricing scenarios and workflow evidence below to test the fit for your team.

Feature and buying-factor comparison between Shipmail and Loops
FactorShipmailLoops
CategoryShipmailBusiness email with transactional email and newslettersLoopsMarketing, lifecycle and transactional email for software companiesSources[15]Shipmail pricing[3]Loops: types of emails
What you pay forShipmailSends: newsletters and transactional email, with no subscriber limitLoopsSubscribed contacts; marketing and transactional sends are unlimited on paid plansSources[15]Shipmail pricing[24]Shipmail audiences documentation[1]Loops pricing[2]Loops billing
Free optionShipmailNo free plan. A 14-day trialLoopsFree to 1,000 contacts and 4,000 sends in 30 days, with a Loops footerSources[15]Shipmail pricing[1]Loops pricing
AutomationShipmailA welcome sequence per audience, with a wait before each emailLoopsWorkflows triggered by events, new contacts or property changes, with timers, branches and experimentsSources[15]Shipmail pricing[27]Shipmail welcome sequences documentation[4]Loops workflows
Transactional emailShipmailSend finished HTML or a stored template with variablesLoopsSend an email published in Loops by its ID, with data variablesSources[15]Shipmail pricing[16]Shipmail transactional email documentation[29]Shipmail email templates API reference[5]Loops send transactional email API
Email editorShipmailNewsletter block editor; transactional templates with a live previewLoopsOne visual editor for all email, with themes and reusable blocks, or MJMLSources[15]Shipmail pricing[25]Shipmail newsletter editor documentation[16]Shipmail transactional email documentation[6]Loops email editor
RepliesShipmailLand in a Shipmail mailbox your team works togetherLoopsGo to the Reply or From address, a mailbox you host elsewhereSources[15]Shipmail pricing[16]Shipmail transactional email documentation[23]Shipmail shared inbox documentation[7]Loops sending settings
Developer toolsShipmailREST API, TypeScript and Python SDKs, CLI, hosted MCP serverLoopsREST API, SDKs for JavaScript, Go, PHP, Ruby and Nuxt, CLI, hosted MCP server, agent skillsSources[15]Shipmail pricing[20]Shipmail TypeScript SDK documentation[21]Shipmail Python SDK documentation[22]Shipmail CLI documentation[28]Shipmail MCP server docs[9]Loops SDKs[10]Loops CLI[11]Loops MCP server[12]Loops agent skills
MailboxesShipmail2 on Solo, 4 on Pro, with webmail and IMAPLoopsNoneSources[15]Shipmail pricing[3]Loops: types of emails
Team seatsShipmail1 person on Solo, 5 on Pro, unlimited on TeamLoopsNo seat feesSources[15]Shipmail pricing[1]Loops pricing

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How the prices add up

Last verified November 12, 2026

Loops prices are monthly list prices from its pricing page, by subscribed contacts; unsubscribed contacts and transactional-only recipients do not count. Shipmail prices are the cheapest plan for one person, billed monthly, with extra sending allowed in Billing. One transactional email is one recipient and up to 1 MB including attachments and encoding. A larger email counts once per 1 MB, rounded up. The largest allowed is 10 MB. The monthly spending limit starts at $100 and you can raise it. Email your team sends from mailboxes has its own allowance. On a paid plan, transactional email starts at 1,000 recipients a day and grows with clean sending.Sources[1]Loops pricing[2]Loops billing[3]Loops: types of emails[4]Loops workflows[5]Loops send transactional email API[6]Loops email editor[7]Loops sending settings[8]Loops webhooks[9]Loops SDKs[10]Loops CLI[11]Loops MCP server[12]Loops agent skills[13]Loops integrations[14]Loops: export contacts

  1. 1,000 subscribers, 2 newsletters and 2,000 transactional emails a month

    Shipmail$4/mo

    Solo

    Loops$0/mo

    Free

    Loops wins here. Its free plan covers 4,000 sends in 30 days to the first 1,000 contacts, with a Powered by Loops footer.Sources[15]Shipmail pricing[1]Loops pricing[2]Loops billing

  2. 5,000 subscribers, a weekly newsletter and 10,000 transactional emails

    Shipmail$9/mo

    Pro

    Loops$49/mo

    Growth

    20,000 newsletter sends a month. Pro also has 4 mailboxes and 5 team members.Sources[15]Shipmail pricing[1]Loops pricing

  3. 10,000 subscribers, a weekly newsletter and 30,000 transactional emails

    Shipmail$29/mo

    Team

    Loops$99/mo

    Growth

    40,000 newsletter sends a month. Team includes 100,000 newsletter sends and 30,000 transactional emails.Sources[15]Shipmail pricing[1]Loops pricing

  4. 25,000 subscribers, a weekly newsletter and 100,000 transactional emails

    Shipmail$50/mo

    Team, plus 70,000 transactional emails at $0.30 per 1,000

    Loops$199/mo

    Growth

    100,000 newsletter sends a month. Loops would cost the same if you sent daily.Sources[15]Shipmail pricing[1]Loops pricing

  5. 5,000 subscribers, 2 newsletters and 500,000 transactional emails

    Shipmail$153.10/mo

    Solo, plus 497,000 transactional emails at $0.30 per 1,000

    Loops$49/mo

    Growth

    Loops wins here: transactional-only recipients do not count as contacts, and paid plans have no send limit. Shipmail transactional email also starts at 1,000 recipients a day and grows to 25,000 with clean sending.Sources[15]Shipmail pricing[18]Shipmail sending policy[16]Shipmail transactional email documentation[1]Loops pricing[2]Loops billing

What Shipmail covers next to Loops

Loops sends marketing, lifecycle and transactional email. Shipmail sends transactional email and newsletters, and also hosts the mailboxes where replies land.Sources[16]Shipmail transactional email documentation[20]Shipmail TypeScript SDK documentation[21]Shipmail Python SDK documentation[22]Shipmail CLI documentation[24]Shipmail audiences documentation[27]Shipmail welcome sequences documentation[26]Shipmail newsletter websites documentation[23]Shipmail shared inbox documentation[28]Shipmail MCP server docs

Transactional email

3,000 included on Solo

From a subdomain such as notify.example.com, as finished HTML or a stored template, through the REST API, the TypeScript or Python SDK, or the CLI.

Newsletters

10,000 sends a month on Solo

No subscriber limit, signup forms, double opt-in, saved segments, a welcome sequence and a newsletter website.

Replies

A person answers

Replies land in a Shipmail mailbox. From Pro, 5 people share it with assignment and internal notes.

AI agents

Hosted MCP server

Claude or ChatGPT reads, drafts and sends from a mailbox you choose, so an agent can answer the replies.

Loops pricing compared

Loops charges by subscribed contacts. Growth is $49 a month for 5,000, $99 for 10,000 and $199 for 25,000, with unlimited marketing and transactional sends. Unsubscribed contacts, and people who only get transactional email, do not count.Sources[1]Loops pricing[2]Loops billing

Shipmail charges by sends. Solo includes 10,000 newsletter sends and 3,000 transactional emails for $4 a month. Pro includes 25,000 newsletter sends and 15,000 transactional emails for $9. Extra transactional email is $0.30 per 1,000, and there is no subscriber limit.Sources[15]Shipmail pricing[24]Shipmail audiences documentation

So the two models favor different senders. A weekly newsletter to 5,000 people plus 10,000 transactional emails costs $49 on Loops and $9 on Shipmail. Two newsletters to 5,000 people plus 500,000 transactional emails costs $49 on Loops and $153.10 on Shipmail.Sources[1]Loops pricing[2]Loops billing[15]Shipmail pricing

Workflows and the editor: where Loops is ahead

Your app sends Loops an event such as signUp or canceled, and a workflow starts. Workflows also start when a contact is added, joins a list or changes a property. They hold emails, timers, audience filters, branches and experiments on a visual canvas.[4]

Shipmail has a welcome sequence per audience: a series of emails with a wait before each one, started when someone subscribes. It has no event triggers, branches or experiments. If your onboarding depends on what users do in the product, keep Loops for it.[27]

Loops uses one visual editor, with themes and reusable blocks, for campaigns, workflows and transactional email. Shipmail has a block editor for newsletters, and transactional templates that store a subject and body with variables and show a live preview.Sources[6]Loops email editor[25]Shipmail newsletter editor documentation[16]Shipmail transactional email documentation

Transactional email and who answers replies

Loops sends a transactional email by the ID of an email published in Loops, with data variables for each recipient. Attachments work once Loops support turns them on. Shipmail takes finished HTML from your code, or a stored template ID and its variables.Sources[5]Loops send transactional email API[16]Shipmail transactional email documentation

In Loops, replies go to the Reply address you set, or to the From address. Loops hosts no mailboxes, so someone answers them in another product.Sources[7]Loops sending settings[3]Loops: types of emails

Shipmail sets each send's Reply-To to a mailbox, such as support@. On Pro, 5 people work that mailbox together: they assign a reply, leave an internal note and see who is already answering. A message.received webhook also posts each reply to your app.Sources[16]Shipmail transactional email documentation[23]Shipmail shared inbox documentation[19]Shipmail webhooks documentation

AI agents and developer tools

Loops has SDKs for JavaScript, Go, PHP, Ruby and Nuxt, a CLI, and agent skills for Claude Code, Codex and Cursor that install with one command. Its hosted MCP server manages contacts, lists, events, campaigns and workflows, and sends published transactional email.Sources[9]Loops SDKs[10]Loops CLI[12]Loops agent skills[11]Loops MCP server

Shipmail has TypeScript and Python SDKs and a CLI. Its hosted MCP server works on a mailbox: Claude or ChatGPT reads the conversation, drafts a reply and sends it from the mailbox you choose.Sources[20]Shipmail TypeScript SDK documentation[21]Shipmail Python SDK documentation[22]Shipmail CLI documentation[28]Shipmail MCP server docs

Loops also connects to Stripe, Supabase, Clerk, Zapier, Make, Framer and Bubble to add contacts and trigger email from their events. With Shipmail, your code calls the API for those cases.Sources[13]Loops integrations[16]Shipmail transactional email documentation

When Shipmail is the better Loops alternative

Shipmail is the better Loops alternative when you send a regular newsletter and your own transactional email, and customers reply to both. At 10,000 subscribers with a weekly newsletter and 30,000 transactional emails, Loops is $99 a month before any mailbox, and Shipmail is $29 with mailboxes.Sources[1]Loops pricing[15]Shipmail pricing

  • Customers reply to receipts and product updates, and a person should answer in a shared mailbox.
  • Your list is large and you send to it once a week or less, so contact pricing costs more than sends.
  • You want an agent to answer email from a mailbox through MCP.
  • Your onboarding is a welcome sequence, not a branching workflow.
Sources[23]Shipmail shared inbox documentation[15]Shipmail pricing[28]Shipmail MCP server docs[27]Shipmail welcome sequences documentation

How to move from Loops to Shipmail

Move transactional email first, with Loops as the fallback, then the newsletter list. Keep Loops for any workflow that Shipmail's welcome sequence cannot replace.Sources[17]Shipmail guide to moving transactional email[27]Shipmail welcome sequences documentation

  1. Step 1

    Rebuild transactional emails

    Copy each Loops transactional email into a Shipmail template, with its data variables as template variables, or render the HTML in your code.

  2. Step 2

    Add a sending subdomain and reply mailbox

    Verify a subdomain such as notify.example.com and pick the mailbox that receives replies. Your main domain's MX records stay as they are.

  3. Step 3

    Send 1%, then raise the share

    Route 1% of recipients to Shipmail and send through Loops when Shipmail answers 429. Keep Loops for a week after 100% to catch late bounces.

  4. Step 4

    Import subscribers

    Filter your Loops audience to subscribed contacts, download it as CSV and import the file into a Shipmail audience.

Sources[17]Shipmail guide to moving transactional email[16]Shipmail transactional email documentation[24]Shipmail audiences documentation[14]Loops: export contacts

Which should you choose?

Choose Loops when

Loops is the stronger choice for lifecycle email: workflows triggered by events from your app, with timers, branches and experiments, built in a visual editor, and unlimited sends at a flat contact price.Sources[1]Loops pricing[2]Loops billing[3]Loops: types of emails[4]Loops workflows[5]Loops send transactional email API[6]Loops email editor[7]Loops sending settings[8]Loops webhooks[9]Loops SDKs[10]Loops CLI[11]Loops MCP server[12]Loops agent skills[13]Loops integrations[14]Loops: export contacts

Choose Shipmail when

For a product that sends a weekly newsletter and its own transactional email, Shipmail costs less in each scenario we priced from 5,000 subscribers, and it adds the mailboxes where customers' replies land. At 5,000 subscribers with 10,000 transactional emails, Loops is $49 and Shipmail is $9.Sources[16]Shipmail transactional email documentation[20]Shipmail TypeScript SDK documentation[21]Shipmail Python SDK documentation[22]Shipmail CLI documentation[24]Shipmail audiences documentation[27]Shipmail welcome sequences documentation[26]Shipmail newsletter websites documentation[23]Shipmail shared inbox documentation[28]Shipmail MCP server docs

Check these before buying

  • Whether you need event-triggered workflows beyond a welcome sequence
  • How many subscribed contacts you have
  • How many emails you send to each of them a month
  • Who answers replies: a person, code, or nobody

Plan your move from Loops

Send 1% of recipients through Shipmail, keep Loops as the fallback, then raise the share.

Read the migration guide

Questions worth answering

What product teams ask when they compare Loops and Shipmail.

What is a cheaper alternative to Loops?
Below 1,000 contacts and 4,000 sends a month, Loops' free plan is cheapest. For a weekly newsletter plus transactional email from 5,000 subscribers, Shipmail costs less: $9 against $49 at 5,000, and $29 against $99 at 10,000. Loops costs less when a small list gets a very large volume of transactional email.Sources[1]Loops pricing[2]Loops billing[15]Shipmail pricing
Does Shipmail have workflows like Loops?
Not the same kind. Shipmail sends a welcome sequence when someone subscribes. Loops workflows start from events your app sends, new contacts or property changes, and can branch and run experiments. Teams that depend on event-triggered lifecycle email should keep Loops for it.Sources[27]Shipmail welcome sequences documentation[4]Loops workflows
Does Loops give you a mailbox for replies?
No. Loops sends replies to the Reply or From address you set, hosted elsewhere. Shipmail Solo includes 2 mailboxes on your domain with webmail and IMAP, and replies to transactional email land there.Sources[7]Loops sending settings[15]Shipmail pricing[16]Shipmail transactional email documentation
Does Loops count transactional recipients as contacts?
No. Loops counts subscribed contacts who get marketing email; people who only get transactional email and unsubscribed contacts do not count. Shipmail counts neither: it has no subscriber limit and prices newsletters and transactional email by sends.Sources[2]Loops billing[1]Loops pricing[15]Shipmail pricing
Does Shipmail have an MCP server like Loops?
Both host one. Loops' tools manage contacts, events, campaigns and workflows, and send published transactional email. Shipmail's let Claude or ChatGPT read, draft and send from a mailbox you choose, so an agent can answer replies.Sources[11]Loops MCP server[28]Shipmail MCP server docs
Sources29 sourcesVerified 2026-11-12
  1. [1]
    Loops pricing

    Loops monthly list prices, from its pricing page and the tier table its price slider loads: Free is $0 for up to 1,000 subscribed contacts and 4,000 marketing and transactional sends per rolling 30 days, at up to 10 emails a second, with a Powered by Loops footer. Growth starts at $49 a month for 5,000 subscribed contacts, then $99 for 10,000, $149 for 15,000, $199 for 25,000, $249 for 50,000, $399 for 100,000 and up to $4,799 for 1.5 million, with unlimited marketing and transactional sends, up to 1,000 emails a second and no branding. Enterprise is custom from 1.5 million contacts. No seat fees; unsubscribed contacts never count toward the price.

    loops.so · 2026-11-12

  2. [2]
    Loops billing

    Loops bills on subscribed contacts at renewal. Transactional recipients do not count as contacts unless they are also sent marketing email, and unsubscribed contacts do not count. The free plan allows 4,000 emails in any rolling 30 days, campaigns, workflows and transactional combined, with Loops branding; contacts beyond the first 1,000 get no campaign or workflow email. Paid plans have no limit on emails sent. Free accounts send up to 10 emails a second, paid teams up to 1,000.

    loops.so · 2026-11-12

  3. [3]
    Loops: types of emails

    Loops sends three types of email: campaigns (one-off sends to the audience or a segment, such as newsletters), workflows (sequences triggered by an event, a new contact or a property change) and transactional email (password resets, receipts). Loops does not track opens or clicks in transactional email.

    loops.so · 2026-11-12

  4. [4]
    Loops workflows

    A Loops workflow is an email sequence on a visual canvas with trigger, email, timer, audience filter, branch and experiment nodes. Triggers are contact added, contact updated, contact added to list, and event received, an event your app sends through the API or an integration, such as signUp or canceled.

    loops.so · 2026-11-12

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    Loops send transactional email API

    Loops sends a transactional email by the transactionalId of an email published in Loops, with data variables for each recipient and an optional Idempotency-Key header. Attachments must be enabled by Loops support before the API accepts them.

    loops.so · 2026-11-12

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    Loops email editor

    Loops' email editor has writing mode, themes, dynamic personalization, reusable content blocks and Markdown shortcuts. Teams can import MJML instead of using the editor.

    loops.so · 2026-11-12

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    Loops sending settings

    Each Loops email has Name, From, Reply, Subject, Preview, CC and BCC fields. The optional Reply address receives replies; without it, replies go to the From address. A transactional email can take a replyTo value per send.

    loops.so · 2026-11-12

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    Loops webhooks

    Loops posts account events to one endpoint, at most 10 a second, signed with HMAC-SHA256 in webhook-id, webhook-timestamp and webhook-signature headers. It retries with exponential backoff and disables an endpoint after 5 days of failures. It keeps 30 days of event history.

    loops.so · 2026-11-12

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    Loops SDKs

    Official Loops SDKs for JavaScript and TypeScript, Go, PHP and Ruby, and a Nuxt module, plus community SDKs and SMTP guides for Laravel, Django and Rails.

    loops.so · 2026-11-12

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    Loops CLI

    The official Loops command-line interface manages contacts, sends events, edits workflows and sends transactional email from a terminal. It installs with a one-line script or Homebrew.

    loops.so · 2026-11-12

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    Loops MCP server

    Loops hosts an MCP server at https://mcp.loops.so for ChatGPT, Claude, Codex and other clients. It finds and updates contacts, manages mailing lists, sends events and published transactional emails, and creates and edits campaigns, workflows and email content.

    loops.so · 2026-11-12

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    Loops agent skills

    One command installs the Loops CLI and agent skills for Claude Code, Codex and Cursor: an API skill, a CLI skill, an LMX skill for email content and an email best practices skill.

    loops.so · 2026-11-12

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    Loops integrations

    Loops integrates with Stripe, Supabase, Clerk, Auth0, Better Auth, Segment, Zapier, Make, Framer, Webflow, Bubble, PostHog and others to sync contacts and trigger email from events in those products.

    loops.so · 2026-11-12

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    Loops: export contacts

    Loops downloads the whole audience, or a filtered subset or saved segment, as a CSV with a column for each default and custom contact property.

    loops.so · 2026-11-12

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    Shipmail pricing

    Shipmail plan prices, mailbox limits, team access, and send limits.

    shipmail.to · 2026-10-15

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    Shipmail transactional email documentation

    Shipmail transactional email: an app sends from its own sending subdomain of a domain already verified in Shipmail, and replies go to a Shipmail mailbox. Sends count toward the plan's monthly quota, a sender costs nothing extra, Activity shows delivery status, and a retry with the same Idempotency-Key returns the first message. Every email from a sender carries its mailbox's address as Reply-To, so replies arrive in that mailbox's Transactional folder; the sending address itself cannot receive email. On a paid plan, an organization's transactional email starts at a safety limit of 1,000 recipients a day, raised daily to twice the highest clean day of the last 7 days, up to 25,000 automatically; the plan keeps 80% of its daily limit as a floor; a migration review with the last 30 days gets an answer within one business day.

    shipmail.to · 2026-11-09

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    Shipmail guide to moving transactional email

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    shipmail.to · 2026-10-10

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    Shipmail sending policy

    New organizations warm up over two weeks: 50 emails a day on days 1 to 3, 200 on days 4 to 7, 500 on days 8 to 14, then the plan limit. Monthly quotas: Solo 20,000, Pro 40,000, Team 120,000, Scale 10,000 per mailbox. The same limits apply to the dashboard, API and SMTP. On a paid plan, transactional senders skip the warm-up and have their own safety limit.

    shipmail.to · 2026-11-04

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    Shipmail webhooks documentation

    Shipmail webhook events such as message.received, mailbox and domain scoping, signing, retries, and the optional Authorization header sent with each delivery.

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    The shipmail npm package, a typed client for the Shipmail REST API.

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    The official Shipmail Python SDK (pip install shipmail), with sync and async clients for the Shipmail REST API.

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    The official Shipmail CLI for API health checks, domains, mailboxes, inbox messages, sending, webhooks, suppressions and raw API calls.

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    Shipmail shared inbox documentation

    Shared mailboxes in Shipmail: conversation assignment, internal notes that are never included in replies to the customer, and @mentions in notes that alert a teammate by email and in the app.

    shipmail.to · 2026-10-15

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    Shipmail audiences documentation

    Audiences, CSV import (each file marked as subscribers, unsubscribed contacts, hard bounces, spam complaints, a suppression list or transactional-only contacts, so opt-outs from another platform stay excluded), segments, double opt-in, one-click unsubscribe, scheduling and a web archive. During the trial, newsletters work with lower limits: 500 newsletter sends a month and 100 active subscribers. Paid plans have no subscriber limit.

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    Newsletters written in Shipmail with a rich text editor, design blocks, custom HTML or plain text, preview, test sends and pre-send review checks.

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    Each audience can publish a website with a signup form, a page per public newsletter, an archive with search, an author page, RSS and a sitemap. The site can answer on the sending subdomain or any address you own, such as www.example.com, through a CNAME record. Design settings set its colors and look. Issues take topics, each with its own page and RSS feed, and one issue can be pinned first on the home page. Visit stats show views, visitors, signups and where visitors came from, counted without cookies unless you add an analytics provider.

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    Shipmail welcome sequences documentation

    A series of emails a new reader gets after subscribing through a signup form, the newsletter website or the API, with a wait before each one. Welcome emails count toward the monthly newsletter sends.

    shipmail.to · 2026-10-19

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    Shipmail email templates: a template stores a subject, an HTML and/or text body and fallbacks, with {{key}} variables. Templates are edited in the dashboard, with a live preview, or through the API, SDKs, CLI and MCP. Publishing snapshots a numbered version, sends use the published version, and an older version can be restored. A send names the template and its variables instead of a subject and body. There is no drag-and-drop builder.

    shipmail.to · 2026-11-12

Related

More on Shipmail pricing, use cases, and how it handles shared inboxes.

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